The story began when two sisters joined eachother in the idyllic beachside town of byron bay, australia, to continue a journey they’d start together many moons ago, as children. spell’s flowing, feminine dresses, love of turquoise, florals and age-old-lace, whisper to the sisters’ own childhoold. spell taps into that sense of nostaliga, beauty and freedom that so compliments the female spirit. the vibrant, expressive part of you that emerges on vacation, or mid-strutt at a festival, spell brings that spirit to life, wherever you are. all garments are proudly designed and sampled in the arts & industry estate of byron bay, and produced ethically in factories around the world.